Wiring Generation Y to the Baby Boomers: Turning the So-Called Generation Gap into Profits and Productivity
Introduction
For almost a decade, business executives and academics have worried about emerging tensions in a workforce that now spans four generations. The concern tends to be that stuck-in-the-mud, workaholic Baby Boomers and the restless, plugged-in youth of Generation Y will never see eye-to-eye.
Unfortunately, this focus on a generation gap obscures an incredible opportunity. Fresh eyes and fresh energy combined with wisdom and experience? Doesn’t that combination represent enormous, untapped potential in an economy where profits depend on the creativity and productivity of your people?
The opportunity is particularly tempting now that technology enables you to understand your company culture and the individuals who comprise that culture better than ever before. This article argues that you can leverage today’s tools to create multigenerational teams that feed off each generation’s strengths and shore up each other’s weaknesses. In turn, you’ll tap the enormous profit potential of a multigenerational workforce.
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